by Tod Maffin
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Every Canadian town has that one guy.

He's on one of the local hockey teams (his name's often Gord for some reason) and he fancies himself the bruiser. Doesn't matter what the score is, or whether the other guy is bigger; he drops the gloves, throws the first punch, and a minute later he's on the ice with a black eye and his jersey wrapped around his head.

Next period, he does it again, genuinely thinking "This time I'll kick his ass."

I've spent a lot of time in the last year watching the Americans pretend to negotiate trade deals. And I regret to inform you: It's Gord.

So the U.S./Canada trade talks collapsed. And of course they did. You only have to see how well the current American administration keeps promises to get a hint on how much good faith they'd bring to these sorts of things.

What's weird, though, is that both parties, the Americans included, had access to a secret playbook that would map out exactly what happens on the ice when you obsess over tariffs.

The playbook is called “History.”

The Playbook Never Lies

In 1930, the American Congress passes Smoot-Hawley, jacking up duties on more than 20,000 products. Thousands of economists begged the U.S. President to not sign it. But he did. Maybe he thought the polite countries, like Canada, would just accept it. Instead, we countered with reciprocal tariffs representing about 30% of U.S. exports.

That was hard on Canadian families. So how did the public respond to those tariffs? They demanded more. They elected R.B. Bennett, who almost immediately hit another 120 American product categories.

In just four years, U.S. exports collapsed from $5.25 billion to $1.7 billion. Global trade fell by two-thirds.

T O D B I T
After Smoot-Hawley, less than half of Canada's exports went to the United States, a jarring drop for a country that had leaned on that market for decades.

In 1971, Nixon added a 10% charge on every taxable import and, breaking from decades of custom, declined to give Canada an exemption. How did that go? They backed down in just four months.

Or take lumber. Since the early 1980s, the Americans have targeted Canadian softwood five times, claiming that provincial stumpage fees are some kind of secret subsidy. By 2002, duties were as high as 27%. International bodies like NAFTA and the WTO sided with Canada every time; the Americans even had to give back $4 billion of the $5.3 billion it had collected.

And now, the Americans have broken a deal that we made in good faith, kept randomly adding tariffs, and kept changing the rationale: fentanyl, a bridge, wildfire smoke, TV ads, alcohol boycotts.

Lacing Up Again

In hockey, there's a look from the bench sometimes, kind of a wide-eyed stare, when the other team watches a play happen that they didn't plan for. You can study another team, watch their past games, but sometimes they'll run a play you just do not expect.

The Americans have always underestimated Canada. They believe the simple math that tells them tariffs equal submission.

This week, I’ll bet they wish someone had cracked open that history playbook.

Every single time in the last 160 years, tariffs didn't just fail to get Canada in line, they cost the United States more than it ever collected, pummelled its own economy, and ended in a negotiated retreat once someone finally did the math.

That retreat will come here too, once the Americans fire their current coach.

Then, they'll have to figure out how to deal with a country that spent the last four years building its own bench. We signed new deals with other teams. We drafted and trained our own players, and stopped renting theirs.

And how's that going? Foreign investment is pouring into this country at a pace we haven't seen in 20 years, twice what any other G7 team is pulling in. We have four times the jobs growth as the U.S. And, we still control the tap that powers the U.S.: 60% of their crude oil imports and almost all their entire natural gas imports.

That playbook could have told them. We don't back down in this country. We lace up.

Gord Skates Alone

It's not just us. Other countries have realized that the American government, once respected around the world, just isn't trustworthy anymore. They break deals. They complain about getting checked into the boards, when the replay shows nobody was even near them.

We'll get through the next couple of seasons, because we support our neighbours. We'll keep boycotting American products, checking labels in grocery stores, using Canadian technology.

And as for Gord? Well, Gord'll be Gord.

He'll probably stay on the ice, looking around for the next fight, without even realizing everyone left the rink long ago.

T O D B I T
Canada and the U.S. actually had free trade once before, from 1854 to 1866. The U.S. killed it partly out of anger at Britain's tacit support for the Confederacy, and the resulting economic shock helped push the British North American colonies toward Confederation in 1867.

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Test Your Knowledge!

The Funny Bone

by Greg Kearney; used under licence.

What You Missed This Week

The Good News ♥️ 

  • A 13-year-old girl in Nova Scotia broke a world tuna-fishing record during the 22nd annual Wedgeport Tuna Tournament and Festival by catching a 711-pound Tuna. 

  • 73 cyclists are taking part in the five-week Victoria Grandmothers 20th annual cycle tour to raise money for children in Africa who have been orphaned by AIDS.

  • A hiker and three mountain bikers helped prevent a forest fire from spreading in British Columbia.

  • Members of a wrestling gym in Regina, SK, came together to show their support and raise money for the gym's owner who is currently fighting cancer.

SCIENCE!!!!!! 🔭  

  • A Newfoundland-based scientist is leading an international team of researchers on a mission to deliberately embed their saucer-shaped vessel into the Arctic sea ice during months of total darkness. 

  • A lab at Nova Scotia's Acadia University will get $1.2 million from the provincial government to continue researching the prevention and management of tick-borne illnesses

  • A Shop Canadian app created by two Edmontonians is seeing an uptick in traffic. The creators are crediting the sudden patriotism directly to our relationship with our southern neighbours.

The First Peoples 🪶

  • First Nations in Saskatchewan and Alberta are celebrating 150 years of Treaty 6

  • A new partnership between the Battle River Treaty 6 Health Centre and the Saskatchewan Health Authority is bringing a physician to local health clinics in three First Nations communities.

  • First Nations are grappling with uncertainty and bracing for impact as the Canada-U.S. trade war escalates, with steep tariffs taking effect on some business sectors.

Canadian Content 🍁 

Across Canada 📍 

  • Langford, BC held its first-ever ‘Goats in the City’ event, giving people the chance to see ‘goatscaping’ in action and learn more about wildfire mitigation.  

  • Abkhazi Garden in Victoria, BC is marking its 80th anniversary with a series of fall events, including performances celebrating the garden’s history. 

  • For the second year in a row, Quebec has taken the top spot as Canada’s happiest province, receiving a happiness score of 74.5 out of 100

Sports 🏒 

  • The PWHL’s Walter Cup championship trophy has been found after being lost during shipment and reunited with the Montreal Victoire. 

  • The Toronto Raptors will retire Kyle Lowry’s No. 7 following their Jan. 10 game against the Philadelphia 76ers.

  • A record number of Canadian players are on Premier League rosters; there are currently five active players, with several more making their debuts.

  • Three Toronto Tempo players were made the list of ESPN’s ranking of the top 50 players in the WNBA.

Politics  🧑‍⚖️ 

  • According to U.S. Canada Trade Minister Dominic LeBlanc, the U.S. has reversed its position on discoverability and bilingual labelling.

  • Quebec’s provincial election campaigns are now underway, with the election set to take place on October 5.

  • Alberta Premier Danielle Smith continues to buck calls to postpone a fall referendum she scheduled on the province separating from Canada. 

  • Ontario Premier Doug Ford and Alberta Premier Danielle Smith continue to disagree on whether to use energy as leverage in trade negotiations with the United States. 

  • New Brunswick is taking the first steps to remove the government’s moratorium on natural gas development, which has been in place for over a decade. 

Made in Canada

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The brand quickly gained attention for its refillable packaging, environmentally friendly approach, and fragrance-free products. One important early achievement was getting its products into hundreds of Bulk Barn stores across Canada.

The company later appeared on Dragons’ Den and expanded into retailers such as Canadian Tire and Whole Foods.

Today, The Unscented Company continues to grow in Canada and internationally, while keeping its Montréal roots and focus on sustainability, Canadian manufacturing, and reducing plastic waste.

This is not sponsored. This brand learned we profiled them the same time you did.

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